CYBEX by Marcel Wanders
The "Parents Collection"
For the first time, the booming child mobility brand CYBEX connects with the world of interior design. With the launch of a furniture and colourful accessory line that amongst others includes a high chair, everything is reimagined to fit seamlessly into the parents' lifestyle. Leading this exciting collection is the internationally celebrated product and interior designer, Moooi owner, and industry rebel Marcel Wanders.
The "Parents Collection" is sophisticated yet playful, allowing parents to continue their cultivated lives - even with little ones in tow. To go one step further, the new range als lets moms and dads pass on their creativity to the next generation through design-forward furniture that smoothly integrates, creating a dream environment in the home.
The magic of the series lies in the nontraditional approach the collaborators bring to their respective fields: CYBEX founder Martin Pos and Marcel Wanders are both rebels, constantly ni search of new ways of working off the beaten track against the established. After one fortuitous meeting, these kindred spirits saw that endless innovation was possible by developing a line of extraordinary products that are both functional and fun - put the 'fun' back in 'functionality'!
Using Marcel Wanders' iconic "Monster Chair" as inspiration for the design concept, four adorable monsters enliven the collection's slogan:
"Living your most fabulous Dream"
Says Martin Pos: 'These cunning creatures exemplify that with all the seriousness implied by staying true to CYBEX's D.S.F. Innovation principle (distinctive Design, superior Safety, clever Functionality) - adding a bit of colour and wit makes it complete'.
And Marcel Wanders adds: 'Furniture for babies should be stylish but fun, contemporary and simple yet safe. We have created a beautiful collection of design pieces that fit so well in parents' contemporary urban lifestyle that the arrival of a newborn does nothing to disrupt how the parents live'.
